Customer Lifetime Value Calculator
Estimate simple customer lifetime value from average order value, purchase frequency and retention.
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How to use Customer Lifetime Value Calculator
- Enter the information requested for customer lifetime value calculator.
- Review inputs and units, then run the tool.
- Check the result and copy or download it for your workflow.
How Customer Lifetime Value Calculator works
Estimate simple customer lifetime value from average order value, purchase frequency and retention. Results are based only on the inputs you provide. This tool does not access or verify private account, search ranking or analytics data.
Use the result carefully
Check output against the source data and destination platform requirements. Estimates and previews are not official measurements or professional advice. For regulated, financial, health or safety decisions, confirm assumptions with an appropriate qualified source.
Example input
Average order 60; 4 purchases/year; 3 years
How do I use the customer lifetime value calculator?
Enter the relevant inputs and select Run. Estimate simple customer lifetime value from average order value, purchase frequency and retention.
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